Work / Membership Product
Club Viago
A membership product for travelers who want curated trips and an ongoing community between departures.
The problem
The brand had demand for trips, but membership felt like a checkout flow. Members signed up, booked once, and had little reason to return between travel dates.
What we built
We designed and built a membership experience around trip discovery, member identity, and post-trip rituals so the product keeps creating reasons to come back.
The outcome
Club Viago launched as a living membership product — not a one-off booking site — with clearer retention loops between trips.
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